“Location, location, location!” You’ve heard it before, but it bears repeating that your retail store’s location will significantly affect how well your business does. In fact, the number one rule in commercial real estate is that location can make or break a business. Let’s break down this rule and learn more about how your small business can benefit from the right location.
Customers Can Easily Find You
Even with the technology of Google Maps and other navigation applications, we still find a way to get lost every once in a while. The right location for your small business will be one that is easy to find, and simple to give directions to. If your business is hidden in an alleyway, miles away from any recognizable landmarks in your town, on a street no one has ever heard of…well…the rent might be cheaper, but your customers will likely get frustrated trying to find you!
You’ll Get the Foot Traffic You Desire
When choosing the location that’s perfect for your small business, you must also consider:
- The type of business you’re running
- The industry or market your business is in
- Your target audience
- How customers will access your services
If you’re opening a small business that provides mobile dog grooming services, the location of your personal office might not matter to customers at all since you bring your services straight to them. But if you’re a flower shop that’s not yet well-known to the public, you’re going to want a location with a decent amount of foot traffic so that you can gain attention and reach sales goals.
Marketing Made Easy
If the retail location you choose is in a busy area with lots of passersby, you’ll be able to take advantage of low-cost and even some free marketing tactics. Do you or your employees have an artistic side? Design your own sales or promotional posters and post them to your storefront windows. If you have neighboring businesses that you’ve developed relationships with, consider swapping promotional fliers or other marketing materials so that you can promote each other’s’ business in your own stores. Just remember to avoid any businesses that offer similar products or services as you do.
Interested in Commercial Leasing in Seaford, DE?
If you’re looking for the perfect location for your small business, Tomarchio Enterprises is here for you. We believe the right location is the key to your business’s success, and we’re here to help you find the perfect space to grow. Contact us today to learn more about our commercial leasing properties available near you!